One of the primary goals of any company is to increase its brand’s intangible added value. For this reason, Teka has been participating proactively in the sports sponsorship world for over 30 years. In recent years, Teka has supported teams in a diverse array of sports including cycling, handball, football, motocross, ice hockey and rallies.
Real Madrid Baloncesto Official Main Sponsor
Teka has become the new main sponsor of the Real Madrid Basketball Team and is identified as the most successful sponsor in the club’s history. Real Madrid are continental basketball kings after being crowned European champions for the ninth time in their history. The team won La Novena after beating Olympiacos in the final.
Teka, as the Official Main Sponsor, achieves with this its 18 title since the beginning of the partnership with the Real Madrid in the 90s. The company has become the brand that has won more titles with Real Madrid in both football and basketball.
Real Madrid Baloncesto won its last EuroCup in 1995, 20 years ago. At that time the main sponsorship was also Teka. The term ‘talisman sponsor ‘ used by the president of Real Madrid, Florentino Pérez, regarding our history together has again become apparent. With the Euroleague, Copa del Rey 2015 and the Super Cup Spain 2014, won last September, Teka adds three championships since the sponsorship of the basketball section began in July 2014.
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